What is Digital Marketing Strategy? Digital marketing strategy is a detailed plan of action to achieve specific and clearly defined digital marketing goals. It defines a roadmap to achieve your marketing goals over a predefined period. It gives a guiding direction to...
In this Marketing Fundamentals video, we will look at the basics of the marketing funnel concept. Marketing funnel is also known by various names such as purchase funnel, buying funnel, consumer funnel and even a customer acquisition funnel. The video also explains 3...
In today’s times, when increasingly almost all marketing is shifting to digital and brands are vying to catch attention in the digital space, an integrated digital marketing strategy is a must. And when we say integrated digital marketing, it’s not just about...
Are you are doing business online? Or does your business have a strong online component? Or do your target customers spend lot of time online? If the answer to above questions is a Yes, then you are either selling your product or service online or online is a strong...
The Million-Dollar question… literally If you are an early-stage startup business founder/entrepreneur and are either looking to launch your product/service in the market or you have just launched and now aiming for some traction, then chances are that you are in...
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